Your culture is your brand.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

If there are too many competitors, even if you're the best it's a lot harder to win.

Just figure out what your personal values are then just make those the corporate values.

Things are never as bad or as good as they seem.

Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.