Your culture is your brand.

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

Whatever you're thinking, think bigger.

A lot of people realize "I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that."

Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.

Without conscious and deliberate effort, inertia always wins

Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.