Your culture is your brand.

Don't play games that you don't understand, even if you see lots of other people making money from them.

The best businesses are really ones that can combine passion, profits, and purpose.

Your brand is your culture.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.

You've gotta love the game. To become really good, you need to live it and sleep it.