It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

Without conscious and deliberate effort, inertia always wins

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

What’s the best way to build a brand for the long term? In a word: culture.

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

Your culture is your brand.

Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.