A great brand is a story that never stops unfolding.

I made a list of the happiest periods of my life & I realized that none of them involve money.

It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

A lot of people realize "I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that."

Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.

Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.

Without conscious and deliberate effort, inertia always wins