I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it's a skill that you can apply in life in general, whether you end up in computer science or not.

Your brand is your culture.

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

Envision, create, and believe in your own universe, and the universe will form around you.

I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.