I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.
Tony HsiehOur customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.
Tony HsiehNever accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren't able to adapt to change and respond quickly enough.
Tony HsiehI think a much better use of time and resources is to really focus on your existing users or customers and figure out what changes can you make in the Web site, the service, the product, whatever, to get them to come back more often to generate that repeat business and once you kind of figure out that formula, then when you get new customers the whole thing just kind of grows exponentially.
Tony Hsieh