To never forget that the most important thing in life is the quality of life we lead.

Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.

Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.

Whatever you're thinking, think bigger.

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren't able to adapt to change and respond quickly enough.

I'd rather spend money on things that improve the customer experience than on marketing.