You've gotta love the game. To become really good, you need to live it and sleep it.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.

Envision, create, and believe in your own universe, and the universe will form around you.

Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.

Most innovation comes from outside your industry applied to your own