I made a list of the happiest periods of my life & I realized that none of them involve money.
Tony HsiehDon't play games that you don't understand, even if you see lots of other people making money from them.
Tony HsiehWe decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
Tony HsiehIf you're focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it's actually how a lot of stuff happens.
Tony Hsieh