Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.

Your brand is your culture.

Our society in general has is more money equals more happiness and all the research has shown that that's true up to a point, up until you can get your basic needs met, but then really there is other stuff that has a much bigger impact on your happiness besides just money.

Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.

I made a list of the happiest periods of my life & I realized that none of them involve money.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

Envision, create, and believe in your own universe, and the universe will form around you.