Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

I'd rather spend money on things that improve the customer experience than on marketing.

Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Chase the vision, not the money, the money will end up following you.

Don't be cocky. Don't be flashy. There's always someone better than you.

You've gotta love the game. To become really good, you need to live it and sleep it.