Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.

Most innovation comes from outside your industry applied to your own

Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.

Get the culture right, and everything else just falls into place.

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.