Help inspire people to realize they are capable of changing the world.

I'd rather spend money on things that improve the customer experience than on marketing.

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

Launching a business is kind of like a motorboat: You can go very quickly and turn fast.

Most companies are very quick to hire and slow to fire, when really it should be the other way around.

Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.