Just because you can measure everything doesn't mean that you should.
Innovation comes from the producer - not from the customer.
Knowledge is the key.
Rational behavior requires theory. Reactive behavior requires only reflex action.
Cease dependence on inspection to achieve quality. Eliminate the need for inspection on a mass basis by building quality into the product in the first place.
One cannot be successful on visible figures alone ... the most important figures that one needs for management are unknown or unknowable, but successful management must nevertheless take account of them.