What makes a scientist great is the care that he takes in telling you what is wrong with his results, so that you will not misuse them.
W. Edwards DemingIt is important that an aim never be defined in terms of activity or methods. It must always relate directly to how life is better for everyone. . . . The aim of the system must be clear to everyone in the system. The aim must include plans for the future. The aim is a value judgment.
W. Edwards Deming