Rational behavior requires theory. Reactive behavior requires only reflex action.

The aim proposed here for any organization is for everybody to gain - stockholders, employees, suppliers, customers, community, the environment - over the long term.

The moral is that it is necssary to innovate, to predict the needs of the customers, and give him more. He that innovates and is lucky will take the market.

Managing by results only makes things worse.

Anyone that enjoys his work is a pleasure to work with.

Innovation comes from the producer - not from the customer.

People learn in different ways: reading, listening, pictures, watching.