Cease dependence on inspection to achieve quality. Eliminate the need for inspection on a mass basis by building quality into the product in the first place.

The emphasis should be on why we do a job.

Management's job is to optimize the whole system.

Mere allocation of huge sums of money for quality will not bring quality.

Management's job is to know which systems are stable and which are not.

Quality is made in the board room. A worker can deliver lower quality, but she cannot deliver quality better than the system allow.

Our prevailing system of management has destroyed our people. People are born with intrinsic motivation, self-respect, dignity, curiosity to learn, joy in learning. The forces of destruction begin with toddlers - a prize for the best Halloween costume, grades in school, gold stars - and on up through the university. On the job people, teams, and divisions are ranked, reward for the top, punishment for the bottom. Management by Objectives, quotas, incentive pay, business plans, put together separately, division by division, cause further loss, unknown and unknowable.