If you destroy the people of a company, you do not have much left.

Experience by itself teaches nothing... Without theory, experience has no meaning. Without theory, one has no questions to ask. Hence, without theory, there is no learning.

Meeting specifications is not enough.

Anybody can achieve gains in quality by slowing down production. That is not what we are talking about.

There must be consistency in direction.

People are born with intrinsic motivation, self-esteem, dignity, curiosity to learn, joy in learning.

He that expects to quantify in dollars the gains that will accrue to a company year by year for a program for improvement of quality expounded in [Out of the Crisis] will suffer delusion. He should know before he starts that he will be able to quantify only a trivial part of the gain.