The moral is that it is necssary to innovate, to predict the needs of the customers, and give him more. He that innovates and is lucky will take the market.
There is very little evidence that we give a hoot about profit.
The customer is the most important part of the production line.
Monetary rewards are not a substitute for intrinsic motivation.
A goal without a method is nonsense.
Experience by itself teaches nothing... Without theory, experience has no meaning. Without theory, one has no questions to ask. Hence, without theory, there is no learning.