Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships, as the bulk of the causes of low quality and low productivity belong to the system and thus lie beyond the power of the work force

Let us ask our suppliers to come and help us to solve our problems.

Management is prediction.

You cannot inspect quality into the product; it is already there.

Quality begins with the intent, which is fixed by management.

The questions are more important than the answers.

To optimize the whole, we must sub-optimize the parts