Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships, as the bulk of the causes of low quality and low productivity belong to the system and thus lie beyond the power of the work force

He that expects to quantify in dollars the gains that will accrue to a company year by year for a program for improvement of quality expounded in [Out of the Crisis] will suffer delusion. He should know before he starts that he will be able to quantify only a trivial part of the gain.

All anyone asks for is a chance to work with pride.

Now, we learn that a system must have an aim. Without an aim, there is no system.

Management of outcomes may not be any more than a skill. It does not require knowledge.

In God we trust; all others bring data.

Hold everybody accountable? Ridiculous!