The prevailing style of management must undergo transformation. A system can not understand itself. The transformation requires a view from outside.

Manage the cause, not the result.

Knowledge is theory. We should be thankful if action of management is based on theory. Knowledge has temporal spread. Information is not knowledge. The world is drowning in information but is slow in acquisition of knowledge. There is no substitute for knowledge.

What we need to do is learn to work in the system, by which I mean that everybody, every team, every platform, every division, every component is there not for individual competitive profit or recognition, but for contribution to the system as a whole on a win-win basis.

Forces of Destruction: grades in school, merit system, incentive pay, business plans, quotas.

The customer invents nothing. New products and new services come from the producer.

Any manager can do well in an expanding market.