Judging people does not help them.

People are entitled to joy in work.

New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.

Management's job is to know which systems are stable and which are not.

Just because you can measure everything doesn't mean that you should.

The questions are more important than the answers.

It is wrong to suppose that if you can’t measure it, you can’t manage it – a costly myth