If you can't describe what you are doing as a process, you don't know what you're doing.
W. Edwards DemingNo one can measure the loss of business that may arise from a defective item that goes out to a customer.
W. Edwards DemingNew product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.
W. Edwards Deming