He that expects to quantify in dollars the gains that will accrue to a company year by year for a program for improvement of quality expounded in [Out of the Crisis] will suffer delusion. He should know before he starts that he will be able to quantify only a trivial part of the gain.

It does not happen all at once. There is no instant pudding.

Quality begins with the intent, which is fixed by management.

Any two people have different ideas of what is important.

The transformation will come from leadership.

Failure of management to plan for the future and to foresee problems has brought about waste of manpower, of materials, of the machine-time, of all which raise the manufacturer's cost and price that the purchaser must pay

People are born with intrinsic motivation, self-esteem, dignity, curiosity to learn, joy in learning.