He that expects to quantify in dollars the gains that will accrue to a company year by year for a program for improvement of quality expounded in [Out of the Crisis] will suffer delusion. He should know before he starts that he will be able to quantify only a trivial part of the gain.

There is no knowledge without theory.

Mere allocation of huge sums of money for quality will not bring quality.

Any two people have different ideas of what is important.

I am not reporting things about people. I am reporting things about practices.

When asked what single event was most helpful in developing the Theory of Relativity, Albert Einstein replied, "Figuring out how to think about the problem".

People are born with intrinsic motivation, self-esteem, dignity, curiosity to learn, joy in learning.