Hard work and best efforts will not by themselves dig us out of the pit.

You have to manage a system. The system doesn't manage itself.

Management is prediction.

We are here to learn, to make a difference and to have fun.

Just because you can measure everything doesn't mean that you should.

Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.

Meeting specifications is not enough.