You can only elevate individual performance by elevating that of the entire system.
We want best efforts guided by theory.
The most important measures are both unknown and unknowable.
Don't expect smart people to listen to you without proof.
It is not enough that top management commit themselves for life to quality and productivity. They must know what it is that they are committed to - that is, what they must do. These obligations cannot be delegated. Support is not enough; action is required.
A system must be managed. It will not manage itself.