Man, he could sell. As he liked to say, he lived at the intersection of technology and liberal arts. But there was a more personal side of Steve Jobs, of course, and I was fortunate enough to see a bit of it because I spent hours in conversation with him over the 14 years he ran Apple.

Some businesses offer such a lousy customer experience that they are prime candidates for competition from Internet based stores.

I'm an enemy of what I call 'computer theology.' There's a class conflict out there. There's a techno-elite that lives in a different world.

Why shouldn't a PC work like a refrigerator or a toaster?

Books should cost less and they should be digital.

Just remember: you're not a 'dummy,' no matter what those computer books claim. The real dummies are the people who-though technically expert-couldn't design hardware and software that's usable by normal consumers if their lives depended upon it.

I don’t recommend that average iPad Air owners upgrade to the Air 2. But what about the vast majority of iPad owners who own older models? That’s a different story. If you have an iPad 2, 3 or 4, the new Air 2 will make a big difference. Its thinness and lightness will be a dramatic change, and it will be faster and more fluid. However, here’s the catch: Upgrading to last year’s iPad Air would have pretty much the same effect, and that model is now, suddenly, $100 cheaper, starting at $399.