I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976
Walter IsaacsonI think when money starts to corrupt journalism, it undermines the journalism, and it undermines the credibility of the product, and you end up not succeeding.
Walter IsaacsonYou know, one of these things that happened in the '60s and '70s was this confluence of, sort of, a counter-culture with computer culture.
Walter IsaacsonOn Startups: "I hate it when people call themselves "entrepreneurs" when what they're really trying to do is launch a startup and then sell or go public, so they can cash in and move on.
Walter IsaacsonSteve has a reality distortion field.โ When Hertzfeld looked puzzled, Tribble elaborated. โIn his presence, reality is malleable. He can convince anyone of practically anything. It wears off when heโs not around, but it makes it hard to have realistic schedules.
Walter IsaacsonI think Leonardo da Vinci teaches us the value of both being focused on things that fascinate us but also, at times, being distracted and deciding to pursue some shiny new idea that you happen to stumble upon. Balancing intense focus with being interested in a whole lot of different things is something that we have to do in the Internet age.
Walter Isaacson