I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976

The Mona Lisa, to me, is the greatest emotional painting ever done. The way the smile flickers makes it a work of both art and science, because Leonardo understood optics, and the muscles of the lips, and how light strikes the eye - all of it goes into making the Mona Lisa's smile so mysterious and elusive.

You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last. Excerpt From: Walter, Isaacson. “Steve Jobs.” Simon & Schuster, 2011-10-23T21:00:00+00:00. iBooks. This material may be protected by copyright.

It seems perverse to focus too much on the casualties or hardship in Afghanistan ...[Showing the misery of Afghanistan ran the risk of] promoting enemy propaganda...we must talk about how the Taliban are using civilian shields and how the Taliban have harboured the terrorists responsible for killing close up to 5,000 innocent people.

I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings.

He had the uncanny capacity to know exactly what your weak point is, know what will make you feel small, to make you cringe," Joanna Hoffman said. "It's a common trait in people who are charismatic and know how to manipulate people. Knowing that he can crush you makes you feel weakened and eager for his approval, so then he can elevate you and put you on a pedestal and own you.

I've asked Jobs why he didn't get an operation then and he said, 'I didn't want my body to be opened... I didn't want to be violated in that way.'