It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

Advertising doesn't create a product advantage. It can only convey it.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

Imitation can be commercial suicide.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.