It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

Adapt your techniques to an idea, not an idea to your techniques.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

If your advertising goes unnoticed, everything else is academic!