Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William BernbachThe real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
William BernbachIs creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.
William Bernbach