It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

Research can trap you into the past.