Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William BernbachThe creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.
William BernbachYou can say the right thing about a product and nobody will listen. Youโve got to say it in such a way that people will feel it in their gut. Because if they donโt feel it, nothing will happen.
William Bernbach