Rules are what the artist breaks; the memorable never emerged from a formula.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

A principle isn't a principle until it costs you something.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

In communications, familiarity breeds apathy.