Rules are what the artist breaks; the memorable never emerged from a formula.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

Rules are what the artist breaks; the memorable never emerged from a formula.

Creativity is the most practical thing a businessman can employ.

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.