Rules are what the artist breaks; the memorable never emerged from a formula.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

The most powerful element in advertising is the truth.

I warn you against believing that advertising is a science.

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.