Don't confuse good taste with the absence of taste.

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

In advertising, not to be different is virtually suicidal.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

Nobody counts the number of ads you run; they just remember the impression you make.

In communications, familiarity breeds apathy.