Don't confuse good taste with the absence of taste.

I warn you against believing that advertising is a science.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

Imitation can be commercial suicide.

In advertising, not to be different is virtually suicidal.

Let us prove to the world that good taste, good art, and good writing can be good selling.