Don't confuse good taste with the absence of taste.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

If your advertising goes unnoticed, everything else is academic!

Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

Properly practiced creativity can make one ad do the work of ten.