If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

Creativity is the most practical thing a businessman can employ.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

Imitation can be commercial suicide.

Our job is to bring the dead facts to life.