If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

Word of mouth is the best medium of all.

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.