Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
Today's smartest advertising style is tomorrow's corn.
Don't confuse good taste with the absence of taste.
Our job is to bring the dead facts to life.
Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.