An idea can turn to dust or magic, depending on the talent that rubs against it.

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

If your advertising goes unnoticed, everything else is academic!

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

Nobody counts the number of ads you run; they just remember the impression you make.

In communications, familiarity breeds apathy.