An idea can turn to dust or magic, depending on the talent that rubs against it.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

Research can trap you into the past.