An idea can turn to dust or magic, depending on the talent that rubs against it.

Advertising doesn't create a product advantage. It can only convey it.

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

Today's smartest advertising style is tomorrow's corn.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.