An idea can turn to dust or magic, depending on the talent that rubs against it.

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

Advertising is the art of persuasion.

Nobody counts the number of ads you run; they just remember the impression you make.

Advertising doesn't create a product advantage. It can only convey it.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.