An idea can turn to dust or magic, depending on the talent that rubs against it.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

The most powerful element in advertising is the truth.

Persuasion is not a science but an art

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

It's not just what you say that stirs people. It's the way that you say it.