Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

Properly practiced creativity can make one ad do the work of ten.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

Nobody counts the number of ads you run; they just remember the impression you make.

Today's smartest advertising style is tomorrow's corn.

The heart of creativity is discipline.

The most powerful element in advertising is the truth.