Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

If your advertising goes unnoticed, everything else is academic!

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

The heart of creativity is discipline.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.