Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

The difference between the forgettable and the enduring is artistry.

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

In communications, familiarity breeds apathy.