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Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices, and they can easily share information with each other. Not only that, they don't like to be sold. But they do like to buy. Your job shouldn't be to convince customers to buy, but to help them buy what they want.
Marty NeumeierIf you're going to buy pasta, you should buy dry pasta. If you're going to make it you can make the real thing, but you shouldn't buy fresh pasta.
Mario BataliWhen the masters of industry pay such sums for a newspaper, they buy not merely the building and the presses and the name; they buy what they call the "good-will"- that is, they buy you. And they proceed to change your whole psychology - everything that you believe about life. You might object to it, if you knew; but they do their work so subtly that you never guess what is happening to you!
Upton SinclairIt is better to buy from a small, privately owned local store than from a chain store. It is better to buy a good product than a bad one. Do not buy anything you don't need. Do as much as you can for yourself. If you cannot do something for yourself, see if you have a neighbor who can do it for you. Do everything you can to see that your money stays as long as possible in the local community.
Wendell BerryOverconsumption is a "cancer eating away at our spiritual vitals." It cuts the heart right out of our compassion. It distances us from the great masses of broken bleeding humanity. It converts us into materialists. We become less able to ask moral questions. For example, just because we have the economic muscle to buy up vast amounts of the world's oil, does that give us the right to do so? When the poor farmer of India is unable to buy a gallon of gasoline to run his simple water pump because the world's demand has priced him out of the market, who is to blame?
Richard J. FosterPeople don't buy what you do; they buy why you do it and what you do simply proves what you believe.
Simon SinekYou don't date an annuity, you marry it. An annuity isn't a mutual fund that you buy today and sell tomorrow. Nor is it a certificate of deposit, ready for any new use at maturity. When you buy an annuity, you are making (or ought to be making) a 15- or 20-year commitment, at least.
Jane Bryant QuinnYou wonโt let me buy any clothes. Now you wonโt let me buy a road map, either! I need to spend some money or Iโm going to go crazy!
Sophie KinsellaThey don't want art that might actually change the community. They just want consumers. They don't want people to manufacture things. They'll do the manufacturing, and they just need people to buy it, need youth to buy it.
Malik YusefWhen a corporation goes into the marketplace to buy back its own stock, it means management thinks the stock is undervalued. This is a smart time to buy.
Nancy DunnanA person at an eminent position does not need money. A chairman of a big company or something like that, I canโt buy him and the country does not have enough money to โbuyโ him.
Arnon MilchanThe first time you buy a house you see how pretty the paint is and buy it. The second time you look to see if the basement has termites. It's the same with men.
Lupe VelezI'm so critical, especially of the movies I do. If the movie flows and I buy it, that's important. Beyond it working, if I buy the character, especially if I'm close to the character.
Wade EastwoodMoney. . . those who don't have enough of it are only aware of what it can buy them. When you finally have enough of it you become aware- acutely aware-of all the things it can't buy ... the really important things, like youth, health, love, peace of mind.
F. Paul WilsonI donโt use an exposure meter. My personal advice is: Spend the money you would put into such an instrument for film. Buy yards of film, miles of it. Buy all the film you can get your hands on. And then experiment with it.That is the only way to be successful in photography. Test, try, experiment, feel your way along. It is the experience, not technique, which counts in camera work first of all. If you get the feel of photography, you can take fifteen pictures while one of your opponents is trying out his exposure meter.
Alfred EisenstaedtTo understand KKR, I always like to say, don't congratulate us when we buy a company. Any fool can buy a company. Congratulate us when we sell it and when we've done something with it and created real value.
Henry Kravis[If a book were] very innocent, and one which might be confided to the reason of any man; not likely to be much read if let alone, but if persecuted, it will be generally read. Every man in the United States will think it a duty to buy a copy, in vindication of his right to buy and to read what he pleases.
Thomas JeffersonI always felt that's why people buy records anyhow is because they get that vicarious excitement and thrill that they don't get unless they buy your record.
Cosimo MatassaThe idea of regretting not doing this seemed insane to me. Sitting in the corner at a bar at age 60, saying: 'I could've been Bond. Buy me a drink.' That's the saddest place I could be. At least now at 60 I can say: 'I was Bond. Now buy me a drink.'
Daniel CraigSpend your money on the things money can buy. Spend your time on the things money canโt buy.
Haruki MurakamiNobody is going to buy from you because you have quota to meet. They are going to buy from you because they see the value in doing so.
Bob BurgI'm not a big shopper. I'm very very picky about what it is that I buy, I prefer to buy vintage and then I prefer to be very selective.
Jaime KingYou can only make money if you buy a product, whatever it is - maybe a currency, maybe wheat and maybe something else - at a relatively low price and sell it at a higher price than you buy it at. There's no other way to make money.
Milton Friedman...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
David OgilvyPeople who buy annuities, it turns out, live longer than people who don't, and not because the people who buy annuities are healthier to start with. The evidence suggests that an annuity's steady payout provides a little extra incentive to keep chugging along.
Steven LevittPart of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.
Douglas RushkoffYou can't just place a few "Buy" buttons on your website and expect your visitors to buy.
Neil PatelEverything that works in sales has been done already. Just keep track of the crap that you buy, or the awesome stuff that you buy, and decide what was the trigger, and then just sell to people like you. It's really that easy - and that's what I do.
Tim FerrissThose who aspire to the status of cultured individuals visit bookstores with trepidation, overwhelmed by the immensity of all they have not read. They buy something that theyve been told is good, make an unsuccessful attempt to read it, and when they have accumulated half a dozen unread books, feel so bad that they are afraid to buy more. In contrast, the truly cultured are capable of owning thousands of unread books without losing their composure or their desire for more.
Gabriel ZaidMake your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.
Faith PopcornRich people buy luxuries last, while the poor and middle class tend to buy luxuries first.
Robert Kiyosaki"Let us find the dam snack bar," Zoe said. "We should eat while we can." Grover cracked a smile. "The dam snack bar?" Zoe blinked. "Yes. What is funny?" "Nothing," Grover said, trying to keep a straight face. "I could use some dam French fries." Even Thalia smiled at that. "And I need to use the dam restroom."... I started cracking up, and Thalia and Grover joined in, while Zoe just looked at us "I do not understand." "I want to use the dam water fountain," Grover said. "And..." Thalia tried to catch her breath. "I want to buy a dam T-shirt."
Rick RiordanMitch's Pizzaria... this week's coupon: unlimited free pizza. Special Note: coupon not good at any of the Mitch's Pizza locations. Free pizza oven with purchase of a small Coke. Two-for Tuesday: buy one pizza, get one franchise free.
Mitch HedbergTesting by itself does not improve software quality. Test results are an indicator of quality, but in and of themselves, they don't improve it. Trying to improve software quality by increasing the amount of testing is like trying to lose weight by weighing yourself more often. What you eat before you step onto the scale determines how much you will weigh, and the software development techniques you use determine how many errors testing will find. If you want to lose weight, don't buy a new scale; change your diet. If you want to improve your software, don't test more; develop better.
Steve McConnellIf you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
Seth GodinIt's bad enough that you have to take market risk. Only a fool takes on the additional risk of doing yet more damage by failing to diversify properly with his or her nest egg. Avoid the problem-buy a well-run index fund and own the whole market.
William J. BernsteinWithout encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
Tim CookI like to wear a lot of baggy things. Like, I buy guys' clothes, like T-shirts, and I cut them up and wear them loose, but my blazers have to be really fitted. I also like layering things and really short skirts - or showing off my legs.
Taylor MomsenWhen you get $1 billion of free advertising, it's hard not to have anybody buy the product.
Van JonesThere are few writers who, if they publish anything, I am going to buy it: Ian McEwan, Scott Turow, Pat Conroy - he was a buddy of mine and I always read his stuff. Also: Harlan Coben, Elmore Leonard, John Le Carre, but he's pushing ninety.
John Grisham