In the enterprise you want to start intentionally small.

If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.

You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.

There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.

Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.

Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.

The IT model of the enterprise has become a lot more user lead.