You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
Aaron LevieIf every customer is using your product "correctly", you'll never learn anything interesting about what to do next.
Aaron LevieDo things that incumbents can't or won't do because it's economically or technically infeasible.
Aaron LevieMy mom is proud of me. But she might not be too happy about the hours I keep or how little I eat. I wake up so late that it would be inappropriate to have breakfast. At most, I will have a snack in the day and dinner. I realize that it's not the healthiest way to live, but it's all I really have time for.
Aaron Levie