Start with the assumption that the best way to do something is not the way it's being done right now.
Aaron LevieWe're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
Aaron LevieModularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
Aaron LevieThe best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
Aaron Levie