If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'what's the party going on right now that I should be going to?
Aaron LevieYou'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
Aaron LevieYou want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
Aaron Levie