The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
Aaron LevieInnovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
Aaron LevieMy co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
Aaron Levie