The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
Aaron LevieGo after the customers that are working in the future, but haven't totally lost their minds.
Aaron LevieToo little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
Aaron LevieThe business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
Aaron Levie