If you don't go to every level of your company, you distance yourself from the marketplace and from your people.
Aaron LevieStartups live at the intersection of existential crisis and everything going perfectly great.
Aaron LevieJeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
Aaron LevieModularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
Aaron Levie