We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.

Never break another man's rice bowl.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.

But make sure you don't make the same mistake twice.

We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.

We don't believe in market research for a new product unknown to the public. So we never do any.