There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio MoritaIf we face recession, we should not lay off employees; the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty; why should they suffer?
Akio MoritaAmericans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
Akio MoritaOnce you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
Akio Morita