Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

An idea doesn't count if you can't use it

You have to tell a story before you can sell a story.

B2B does not mean boring marketing.

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

In big companies projects have to scale and Lean Startup help us to do it

Mind share before market share.