Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

Know thyself. Know the customer. Innovate.

Marketing is about innovation.

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Be where the world is going.

B2B does not mean boring marketing.