In big companies projects have to scale and Lean Startup help us to do it
There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare
You have to tell a story before you can sell a story.
We seek to be as nimble as a startup.
Some dream in color. We dream in scale.
What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.