What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.
Some dream in color. We dream in scale.
We seek to be as nimble as a startup.
You have to tell a story before you can sell a story.
The more passionate that someone is about something, the more you have to listen to them.
Our job is to understand where the market is heading and translate that into practical action.