Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

Know thyself. Know the customer. Innovate.

You have to tell a story before you can sell a story.

You can't sell anything if you can't tell anything.

B2B does not mean boring marketing.

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.