The more passionate that someone is about something, the more you have to listen to them.

You have to tell a story before you can sell a story.

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

B2B does not mean boring marketing.

Know thyself. Know the customer. Innovate.

An idea doesn't count if you can't use it

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.