B2B does not mean boring marketing.

There is always room in our budget for a little experimentation.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

Our job is to understand where the market is heading and translate that into practical action.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

B2B does not mean boring marketing.

Mind share before market share.