Mind share before market share.
What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.
An idea doesn't count if you can't use it
The more passionate that someone is about something, the more you have to listen to them.
Some dream in color. We dream in scale.
Our job is to understand where the market is heading and translate that into practical action.