Our job is to understand where the market is heading and translate that into practical action.
Be where the world is going.
In big companies projects have to scale and Lean Startup help us to do it
Mind share before market share.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
The more passionate that someone is about something, the more you have to listen to them.