Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

You have to tell a story before you can sell a story.

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

Mind share before market share.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.