You can't sell anything if you can't tell anything.
In big companies projects have to scale and Lean Startup help us to do it
Marketing is about innovation.
Some dream in color. We dream in scale.
There is always room in our budget for a little experimentation.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.