Our job is to understand where the market is heading and translate that into practical action.
Know thyself. Know the customer. Innovate.
You have to tell a story before you can sell a story.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
In big companies projects have to scale and Lean Startup help us to do it
B2B does not mean boring marketing.