Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

You have to tell a story before you can sell a story.

Be where the world is going.

In big companies projects have to scale and Lean Startup help us to do it

B2B does not mean boring marketing.

The more passionate that someone is about something, the more you have to listen to them.