Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Beth ComstockThere is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare
Beth ComstockBusiness model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
Beth Comstock