The two critical questions to ask are: "Who is my customer?" and "What value am I adding?" Unfortunately, many workers cannot answer these questions. They tend to blindly do things, and develop bad habits of doing things over and over for no good reasons.

Vision without execution is like a plane without wings, or Dumbo without ears, it just won't fly.

People are over 20 times more likely to remember a story than a series of facts and figures. A good story touches our hearts.

Storyboarding is what I call an "idea landscape" - one that can help unleash creativity, improve communication, and identify practical solutions to complex problems. The beauty of storyboarding is that ideas from an entire team are harnessed, not just those from the extroverts or vocal members.

The results of "engaged" companies vs "disengaged" companies are staggering. Getting workers to be more engaging with their coworkers and customers can produce huge results.

Always look for ways to improve even the "good show."

I would advise any startup to take the time to define their unique culture and work at making it a reality.