If you know what you want, you will recognize it when you see it.
My grandfather said, "When you become senile, you won't know it."
Parents are people who yell and they yell and they yell and they yell. And you already have the point... and they're still yelling.
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
The worst thing to do is to die while reading LIFE magazine.
That's why ears have cartilage, to keep them from flapping.