Saturday morning cartoons do that now, where they develop the toy and then draw the cartoon around it, and the result is the cartoon is a commercial for the toy and the toy is a commercial for the cartoon. The same thing's happening now in comic strips; it's just another way to get the competitive edge. You saturate all the different markets and allow each other to advertise the other, and it's the best of all possible worlds. You can see the financial incentive to work that way. I just think it's to the detriment of integrity in comic strip art.
Bill Watterson[Calvin, who has the chicken pox, calls Susie on the telephone.] Susie: Hello? Calvin: Hi, Susie! It's me, Calvin! I was wondering if you'd like to come over and play. Susie: Why, sure! Boy, I don't think you've ever invited me to... Calvin's Mom: Calvin, what are you doing? Calvin: Nothing, Mom. Go away. Calvin's Mom: You're contagious! You can't have anyone over to play! Calvin: Shhhh! Shhhh! You'll spoil the whole thing! I was going to trick Susie into catching... HEY! OW! LET GO! Susie: [Hanging up the phone] Any chance of getting transferred, Dad?
Bill Watterson