The essence of influence is pull. It's an attraction. Great influencers attract people, to themselves, and to their ideas.
Bob BurgNetworking is simply the cultivating of mutually beneficial, give and take, win-win relationships. It works best, however, when emphasizing the "give" part.
Bob BurgThe 8 key words that will move practically anyone to your side of the issue: 'If you can't do it, I'll definitely understand.'
Bob BurgInternalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.
Bob BurgBy a network I don't necessarily mean your customers or clients. I mean a network of people who know you, like you, and trust you. They might never buy a thing from you, but they've always got you in the backs of their minds. They're people who are personally invested in seeing you succeed... They're your army of personal walking ambassadors.
Bob Burg