Go looking for conflict, and you'll find it. Go looking for people to take advantage of you, and they generally will. See the world as a dog-eat-dog place, and you'll always find a bigger dog looking at you as if you're his next meal. Go looking for the best in people, and you'll be amazed at how much talent, ingenuity, empathy, and good will you'll find. Ultimately, the world treats you more or less the way you expect to be treated.
Bob BurgInternalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.
Bob BurgDoes he or she know you, like you, and trust you? Does he want to see you succeed? Does she want to help you find new business? If so, then you have yourself a 'Personal Walking Ambassador.'
Bob Burg