Experiences shape experiences.

How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.

Social media is less about technology and more about anthropology, sociology, and ethnography.

The bottom line is that people are seeking answers and direction, not messages or sales pitches.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.

We cannot measure, what it is we do not know to value.