Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
Brian SolisTo succeed in the business of the future we have to become the very people we are trying to reach
Brian SolisWhile creating a social brand is a necessary endeavor, building a social business is an investment...
Brian SolisEvolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.
Brian Solis