The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
Twitter is your window to relevance , but Facebook is your home page for the Social Web
Experiences shape experiences.
Brands are no longer created; they are co-created.
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.